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Most Popular Articles on this site

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The list shows the most widely read articles on this site.

  1. Join Us for the Referral and Revenue SuperConference In Atlanta  March 15, 16 & 17th.  Learn the Skills to take your Business Beyond the Next Level, to the highest Level you desire to Achieve!
    SuperconferenceLongForm What would have to have happened over the course of the next 15 months for you to look back and think to yo . . . keep reading

  2. Building the Ultimate Bank Advisor
    Bob Cobb
    Teaching Advisors In a Bank Setting to be an Irresistible Resource in the Only Place that it really Matter...the Minds of their clients and bank partners. . . . keep reading

  3. Unleashed
    Bob Cobb
    The Seven Magical Steps to the Ultimate Banker Referral . . . keep reading

  4. Building the Ultimate Bank Advisor
    Bob Cobb
    Positioning Bank Financial Advisors as an Indispensable Resource in the Only Place that it really matters...The mind of your clients and bank partners . . . keep reading

  5. The Richest Man in Babylon (Special Advisor Gift Addition)
    George S. Clason (with forward by Bob Cobb)
    This classic text from 1906 is still one of the best books on money ever published. It is a great gift for your clients because it teaches the exact same principles that you teach... Pay yourself first Invest every month Don't Trade rather Invest Work with someone wise in the workings of Gold (that would be you) . . . keep reading

  6. Whole Mind Evolution Day 1
    Here is the first part of your Whole Mind Evolution Video Series. Today is the first in a 2 part video, talking about Mental Triggers. Part 2 (whic . . . keep reading

  7. Metrics of the Ultimate Bank Advisor
    Bob Cobb
    This module shows advisors the specific metrics they need to track to optimize every area of their practice. Presented in a way that makes them want to do it, it is a tool that allows them to do so in only a few minutes per day. . . . keep reading

  8. The Ultimate Client Marketing System
    Bob Cobb
    This module focuses on a 10 Step new client marketing sequence designed to turn your new accounts into referring, raving fans in the first 90-Days that you are working with them. . . . keep reading

  9. A Tale of Two Concierges
    Put yourself in the mind of your clients as you read this story. Then from that mindset, answer the questions below. Getting the answer to these questions right will put hundreds of thousands of dollars of revenue on the books. . . . keep reading

  10. Unleashed the Ultimate IC/Bank Referral Partnership
    Bob Cobb
    This module focuses on the 7 Steps Advisors and Managers must complete to reframe the concept of the referral in the only place that it really matters--the mind of your bankers . . . keep reading

  11. Speaking Topics
    Bob Cobb
    Find enclosed a list of the available topics that Bob will teach and is available for speaking events. . . . keep reading

  12. AUDIO: One big advantage of the Ideal Client Profile
    Here Bob talks about one of the big advantages of the Ideal Client Profile . . . keep reading

  13. Re Engineering the Client Interview
    Bob Cobb
    This module introduces the Outcome Centered Sales Model. This Collaborative Sales Process teaches advisors how to talk to clients about their entire portfolio, not just the money due now and create an irresistible presentation that compels the client into action. . . . keep reading

  14. Are you Referable?
    Bob Cobb
    In the text for this part of the speaking topics you will be able to read through a presentation that Bob gave on 'are you referable?' . . . keep reading

  15. Catalyst
    Bob Cobb
    On this page you can read about 'Catalyst - Using the Market Meltdown' . . . keep reading

  16. Belief Windows
    Here is Part 2 of your video Mental Triggers and Belief Windows. . . . keep reading

  17. Unleash Your Bankers Profiling Skills-Part 1
    Often the biggest problem in the referral process is getting your banker to bring you up in the first place. Follow this 12 Step Process to Rewire your bankers' brain so that they want to engage the prospect. . . . keep reading

  18. Mastering your only chance you will ever have to make a good first impression!
    Bob Cobb
    From the time that you open an account until the client has filed your away mentally is an unbelievably short period of time. Will you be a dynamo or dud? What are you asking them to write in the wet cement? . . . keep reading

  19. Unleashed Part 1
    Bob Cobb
    In this section of the Unleashed series Bob talks about the first time he went undercover in a banking centre as a 'dream' prospect. Apparently everyone who came into the brach was being cross sold by the Banking partners. . . . keep reading

  20. SURF Your Way to Rapid Rapport
    Bob Cobb
    The Path to Developing Deep Trust and Confidence with Prospects and Clients can be a long and arduous one or by using these techniques it can be achieved I the blink of an eye. . . . keep reading

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 TESTIMONIALS
"I decided to practice your Outcome Centered Selling techniques (Capture and Lead the Imagination) on some of my "dead leads," within the first week I had resurrected a lead that led to a $1,000,000 sale.  This stuff is unbelievable!"            
-Tony Bahu
First Liberty

"Unbelievably Invaluable tool", "Pays for itself", "You need to buy this book"  
-Jon L Bowles  
Citibank

Incredible information.  I'm overwhelmed with the positive response that my bankers have shown with your information.  I feel as if my relationship with my bankers have gone to the next level and they find me to be a much more valuable resource.  
-Angie Smith
SunTrust Securities

"Bob Cobb is an extraordinary coach. I have benefitted greatly from his dead on advice. His breadth of knowledge of sales and marketing amazes me. Everything that I have ever done with him has given me atleast a 10 to 1 return on my investment.  

-Todd B
Savannah Ga.

I've worked with Bob Cobb for five years. I have never met anyone with a more positive approach to business or life. Bob has never had a bad day in either. He has an infectious positive energy that has to be experienced to be believed. It is motivational just standing next to the guy.   
-Tom Alexander
Pres. Alexander Trading

"We have had six coaches and consultants speak to us this year (2004) and
your presentation is by far the most on the mark--with actionable ideas--
that we have seen."
Bob Garlow
SVP SunTrust Securities

"I love Bob's coaching and teaching style, it's all about implementing ideas and putting pen to paper instead of the typical coaching experience of just talking about great ideas!  Working with him has given me a powerful way to position myself with my centers of influence and partners...the impact has been HUGE!"

Jonathan Owenby -
SunTrust Securities

"On the shelves of my office, gathering dust, there are various marketing materials that have cost me a small fortune. Over the years I have “invested” a lot of money for programs that were nothing but empty promises. Some of these marketing programs and materials cost me thousands of dollars. Always looking for the key, and not finding it, after all these years, my persistence has finally been rewarded. Your material just arrived this morning and I have just listened to the first CD. This is without a doubt some of the most powerful material I have ever seen or heard in my 25 years in this business. Knowing how it will improve my results, I can’t wait to get started with it. I only wish I would have had this material 25 years ago, when I started in the business. I can only imagine how much more successful I would have been. As I begin to use it and naturally achieve the marvelous results I expect, I will keep you updated. Every business needs leaders who innovate and create exciting results for others. This is how I see you. Keep up the good work!"

Craig Peck -
Peck and Associates, Kansas City KS

Click here for more rave reviews!