George S. Clason (with forward by Bob Cobb)

This is a very special version of this classic book. It is not available to the general public, clients can only get it from you.

I wrote the forward to this book with the specific purpose of positioning you as an indispensable resource in the only place that it really matters...the mind of the client.

I used three persuasive techniques in accomplishing that goal.

1- Analogy. I talk about Tiger Woods winning his first Master's title in 1996 the number of coaches that he employed. Everyone who wants to accomplish anything and has the means to do so hires expertise "buy experience". Then I position you as your client's Money Coach

2- Research. I quote a 10 year study from DALBAR that showed investors who worked with advisors achieved superior results. Between 16-27% better depending on the product mix.

3- The book itself. One of the "Rules of Gold" is work with someone "Wise in the Working of Gold"

One study says that fewer than 10% of the people that read a "How to" book ever make it past the first 20 pages. If that is the case with this book, they will receive a very powerful message about the power of working with an investment professional.