This book is the Ultimate Play-by-Play Guide to Training your Bankers how to have deeper more meaningful conversations with their bank clients...and how to teach them to position you so that your prospects are predisposed to doing business with you.

-Chuck Hightower

American Financial

The Seven Magical Steps

Step 1- Gathering Baseline Information

Step 2- Eliciting their Map of the World

Step 3- Overcome Common Objections

Step 4- Selling the Vision

Step 5- Crafting the Strategy

Step 6-Developing the Habit

Step 7- Shaping the Behavior

Your prospects will sometime believe what you tell them. They will always accept with out resistance the conclusions they come to on their own

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