Bob Cobb

Ultimate Bank Advisor Inc. In the Mind of the Client Featuring Bob Cobb Mastering the Sales and Branding Tools to Build the Practice of your Dreams

Unleashing Your Ultimate Banker Referrals

• The Ultimate Branch Training Sequence

• Overcoming Common Mental Obstacles

• Facilitating Powerful Interactions

• Mastering the Marketing Funnel

Re-Engineering your Interview

• Creating the Floodgate Experience®

• Eliciting Controlling Emotional Outcomes

• Clarifying your Clients Outcome Criteria

• Creating Your Client's Irresistible Presentation The Ultimate Client Marketing System

• The 90-Day Dazzle

• The Annual Review Campaign

• Your Referability Quotient RQ™

• Developing your Marketing Calendar

Metrics of the Ultimate Bank Advisor

• Entrepreneur or Employee

• The Metrics of Success

• The Power of the Tweak

• GoalQuest-Creating a GPS to the Practice of your Dreams

Bob Cobb is the author of the book and audio series, Building the Ultimate Bank Advisor (released August 2004), and Unleashed The Seven Magical Steps of the Ultimate Banker Referral (released March 2007). He is the creator of the Ultimate Bank Advisor Master Class and Master Class Home Study Course. He is currently finishing his third book, In the Mind of the Client The Ultimate Guide to Marketing and Persuasion in the Only Place that it really Matters. He is a frequent speaker at industry events, due diligence trips, and Chairman's Council Events. His client list includes Bank of America, Bank Insurance and Securities Association (BISA), CUNA Brokerage, Fidelity, Fifth Third, Franklin Templeton Investments, IPI, LPL, Raymond James Financial Institutions Division, SunAmerica, Sun Trust Securities, Transamerica, Van Kampen, Wachovia Securities.