Our Price $34.95

This is the most comprehensive book ever produced with the single goal of increasing the quality and quantity of your referrals

Has your institution introduced a "Sales Culture"? Severe anchors and limiting beliefs may be driving deep emotional psychology of your bankers to the exact opposite behaviors this culture

When your bankers think of giving you a referral in their mind is that something that they have to do (a task to be checked off their to-do list) or is it something they get to do (because you have positioned yourself as an indispensable resource in their mind)?

Unleashed is a step by step guide book to take them from where they are today to where you need to them to be to make the most of the bank setting.

It is a Train the Trainers Guide to introducing a Client Culture into your Institution. The difference in the end result of the Client Culture and the Sales Culture is profound both in the end result (Client Culture is significantly more powerful because it focuses on depending the most powerful relationships in your institution instead of focusing on tick marks and widgets) and the ease the with which is adopted by your institution (in live presentations I frequently ask bankers if they got into banking to achieve sales greatness, earn large commissions and excel versus their peers in sales goals--the normal reaction is nervous laughter thinking they should be answering yes to this but that answer is so far from their center of authenticity that they simply can not bear to utter the words).

In this book you will learn to:

• Gather Baseline Information
• Understanding your bankers mental maps and limiting beliefs
• Overcoming Common Objections
• Selling the Vision
• Crafting the Strategy that Delivers Positive Results
• Installing the New Behaviors as a Habit
• Shaping the Habit into the desired Results